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Localization changes shape depending on the product, market, platform, and business model. App localization, SaaS localization, fintech localization, game localization, and ecommerce localization all come with different constraints. This section looks at those differences in practical terms, from content and UX to technical setup, marketing, support, and international growth.

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    For founders and product teams, the strategic question isn’t whether localization would be nice to have, but whether they want to limit growth by treating international users as an afterthought.

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