Basics

Market expansion fails when brands ignore cultural nuances. Here’s how transcreation helps companies like Nike, Apple, and Red Bull win hearts (and market share) worldwide.

Localization can transform your business growth trajectory. From revenue gains to brand loyalty, these seven localization advantages make a compelling case for adapting your products and services to new markets.

Localization and glocalization represent two distinct paths to reaching international audiences, each with its own strategic implications for how companies position themselves in new markets.

The dual nature of language transfer has long sparked debate among translation professionals and scholars, but successful translation artfully bridges the two.

A lot of software projects get internationalization wrong because they treat it as a feature instead of fundamental architecture.

Search engine optimization is a tough game, and it’s rapidly evolving. Having an agile international SEO strategy is worthwhile when you’re expanding into new language regions.

The most successful global brands understand the balance of meeting customers where they are, speaking their language, and staying agile as markets evolve.

To globalize or to internationalize? Despite what many think, they’re not the same thing. Here’s a look at the key differences.

Localization may seem daunting, but with these basics under your belt, you can get started tackling projects both small and large.

There’s a difference between local and locale, and it matters in software internationalization and localization. Here’s why.

The young field of localization has rapidly evolved from simple translations to a complex process of cultural and technical adaptation, reshaping how businesses connect with markets worldwide.

Globalization (g11n) and localization (l10n) testing are crucial steps in creating software that works seamlessly across different cultures and languages. This article explores their role in successful international product launches.